Communicate With Honesty to Persuade

Whether you’re talking to your company’s leadership or speaking on an industry panel, there are many situations in which you may want to persuade people to your ideas or plans. One key element that Empire Essential Group speakers always try to pay attention to is honesty:

• Share Hard Facts: Whatever your goal, find ways to back it up with facts and numbers. Instead of making a vague suggestion that there are certain industry trends that people should pay attention to, show graphs that clearly illustrate your point.

• Understand Your Ask: Take the time to think about what you’re asking from your audience, be it one person or hundreds, and how they might react to this. If you’re trying to persuade them to act a certain way, you want to share how they can take the steps you’re illustrating and how they will clearly benefit your listeners’ lives. Mastering these things takes practice, but Empire Essential Group team members get plenty of chances and feedback on how they do.

• Build Credibility: You don’t want to be constantly asking for new changes, you want to be someone who is seen as having good ideas who can then follow through on the proposed plan. Then the next time you ask, you’ll have more credibility.

Persuading people to do something is a skill you can develop with practice and a key skill to have, especially if you want to advance into leadership.

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